Having Disrupted Online Shopping, Amazon Turns Its Sights to IP
In terms of trademark protections, Amazon built a great fortress with its Brand Registry. However, the company's latest foray into the IP process, IP Accelerator, may just have blown a hole in its walls.
Read This Before You Become an Amazon Reseller
Amazon sounds like a great way to get your product out there — billions of shoppers, cross-promotions, and paid spots on the biggest online retailer in the world. But beware of the terms you are signing when you establish that reseller account. There’s a lot in the fine print that can easily undermine your e-commerce efforts!